We want good, measurable
change to happen faster.
Impact Reporting is how we do it.
HMK Impact creates dynamic, visual reports to clearly showcase your business’s positive contributions.
Impact Reports are rooted in global sustainability standards and can set you apart from traditional reporting, assessments and communications.
Secure more funding, gain earned media, forge new partnerships or show off an inspiring case study. Impact Reports are for any time, any audience, and any business.
When to Use Impact Reporting
Impact Reports support public transparency and showcase the best of your work.
Evaluate the social, environmental and economic impacts of your business and report on community programs, success rates, or interdepartmental initiatives to earn public recognition that celebrates your accomplishments.
Fundraising
Support annual appeals
Kickoff capital campaigns
Showcase value to potential partners and funders
Recognize donor impact
Program or Service Highlights
Report and recognize
grant completion
Spotlight and evaluate performance of key programs
Celebrate community impact and services
Increase Visibility
Drive awareness to secure
earned media
Review interdepartmental or department performance
Recognize exemplary outcomes
Strategic Initiatives
Report on sustainability
and social responsibility
Amplify diversity and
inclusion efforts
Improve transparency
Turn your numbers into powerful narratives and strategic assets that attract stakeholders and foster growth.
Measuring
What Matters
Through meticulous data collection and analysis, we create a comprehensive portrait of your business.
Data Collection: Gather quantitative and qualitative data on economic contributions, social initiatives, and environmental practices.
Stakeholder Interviews: Engage with employees, customers, community members, and other stakeholders to gain narrative insights.
Analysis: Analyze the data to identify key impacts and areas of influence.
Transforming
Data Into Stories
Our expertly designed reports feature engaging visual content and compelling, accessible narratives.
Impact Reports: Create detailed reports that highlight your organization’s positive impacts.
Visual Content: Design infographics, graphics, and collateral that visually represent your impact.
Case Studies: Develop custom case studies to showcase specific impact in an engaging and accessible format.
Sharing
Your Success
We strategically share your impact with the world, enhancing your reputation and building stronger community relations through targeted PR and social media campaigns.
Press Releases and Media Kits: Prepare and distribute press releases and media kits to relevant media outlets.
Social Media Campaigns: Launch social media campaigns to share impact highlights with a wider audience.
Stakeholder Engagement: Engage with key stakeholders through tailored communication strategies.
What data is evaluated
in an Impact Report?
We draw from a comprehensive set of metrics (up to 200 total) shaped by standards provided by B Corps, the European Union’s Corporate Sustainability Reporting Directive (CSRD), and the United Nations 17 Sustainable Development Goals.
Depending on your organization and the scope of your project, HMK Impact will support you in focusing on a wholistic approach or a more targeted approach to data analysis.
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Each organization comes to HMK Impact with their own strategic initiatives. Our first priority is to understand your unique goals and how well you are meeting your mission in the community.
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Example data points to evaluate your organization's internal and external social impact include:
Annual growth rate of wages paid to employees
Geographical spread of individuals employed measured by zip codes
Percentage of leadership positions held by minorities and underrepresented populations
Number of formal partnerships with local organizations aimed at community development
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Example data points to evaluate your organization's internal and external economic impact include:
Number of new jobs created by the company within the local community over a specific period
Number of internship and apprenticeship opportunities provided to local community members
Percentage of total procurement budget spent on local suppliers within 100 miles
Percentage increase in housing development within the company's zip code since establishment
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Example data points to evaluate your organization's internal and external environmental impact include:
Total amount of water and energy used by the company annually
Overview of waste reduction initiatives
Partners obtained, associated, and/or consulted for environmental initiatives
Percentage of materials used in production that are sourced from recycled or reclaimed sources
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Once quantitative data has been compiled, we explore each point to identify the key areas of influence and conduct 3-5 stakeholder interviews to explore your organization's impact more extensively and craft a narrative to put human-centered stories to your numbers.
Build brand awareness, secure long sought after partnerships, and earn media engagement by effectively communicating what you do best.
More than annual reports,
Impact Reports are for any occasion, any time.
For nonprofit and for-profit organizations
We work with organizations who are passionate about local, national, and global communities.
Our sliding scale pricing offers flexibility for any budget. We are committed to working with thoughtful businesses to tell their impact story, regardless of budget. This flexibility allows businesses of all sizes to benefit from professional impact reporting and strategic communications.
FAQ
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Internally
After completing a grant to communicate the outcomes
Data collection and stories to write successful grants
To highlight the performance of a key program or initiative to drive sales or highlight outcomes
Spotlight interdepartmental or department performance or initiatives
Celebrate your team
ExternallyGo above and beyond state-required annual reporting
Display the value of specific or broad organizational successes of initiatives/programs and drive awareness to secure earned media
Complement a funding or donation drive in order to gain support of stakeholders for current and future endeavors by highlighting previous successes
Showcase the value of your work to potential partners and funders
Highlight and celebrate your relationship within your community
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Internally
Improve employee morale by showcasing business impact internally and within the community
Underscore the efforts of programs and initiatives
Communicate with internal stakeholders to evaluate outcomes
Use the process of the report to identify previously unforeseen opportunities, successes, and challenges
Develop strategic goals based on analysis of achievements
Comprehensively demonstrate your organization's dedication to producing positive change and outcomes
Externally
Earn media and PR coverage
Use report content to drive future marketing and content strategies
Use the report as a reliable asset to secure funding and interest for future projects and developments
As an annual benchmark study for yourself and your partners
Build trust with your desired audience through impact transparency
Demonstrate your organization's dedication to producing positive change and outcomes
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If your organization already conducts public-facing annual reporting
If your organization has standardized data, metrics, and/or KPI collection
Nonprofits with at least one year of data, metrics, and/or KPI collection
If your organization has a designated budget for marketing or annual reporting starting at $2,000
Companies or nonprofits that are able to provide a project coordinator and oversight
Companies or nonprofits that can provide staff hours to support data collection
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Databases with functioning reporting capabilities
Data that is clean and accurate enough to conclude effective measurables
Team members dedicated to collecting and providing data (team size is dependent on scope and size of business and report)
2-4 months for coordinating, collecting, and advising
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Establish Partnership - Our partnership begins with an initial onboarding process, executed through a series of digital requests to gather essential business information. A kick-off meeting will then be scheduled to set the objectives of the report, and to review the processes and timelines, ensuring alignment and clarity from the outset.
Collect Data - We can collect up to 200 data points strategically aligned with local, national, and global sustainability standards that are relevant to your business and industry. HMK Impact will curate a tailored list of indicators that best fit your business and will consult with your team to identify additional points relevant to your industry and organization. You are responsible for completing the data collection template provided. This process can take between two weeks to two months depending on the depth of your project and your available resources. Our team at HMK Impact remains available for consultation and to assist with any additional data acquisition needs.
Interview Stakeholders - Based on the data collected, HMK Impact will conduct interviews with up to five key stakeholders and consumers. These discussions are crucial in gaining deeper insights and understanding the qualitative aspects of your impact to craft a narrative that highlights your unique initiatives and provided experiences.
Storyboard Impact Report - Once all data has been compiled, HMK Impact will draft an outline and storyboard for the Impact Report. This draft will be presented to you during a meeting where adjustments to the report’s scope and objectives can be made. Additional data collection may be required based on this review.
Create Impact Report - HMK Impact will then produce the first draft of the Impact Report. This draft is reviewed by you, and can be revised up to two times without any additional costs, ensuring that the final product accurately reflects your impact.
Complete and Deliver Final Impact Report -Upon final approval, the completed Impact Report is submitted.
Develop a Strategic Communication Campaign - Following the delivery, you have the option to engage further with our team for additional consultation. We can assist in developing strategic communication, PR, and marketing strategies to effectively disseminate the Impact Report. We are available for graphic design, copywriting, and marketing and PR campaigns.
Review Experience and Get Feedback - Client relationships and experiences are paramount at HMK Impact. A final meeting will be held to review the entire process and to solicit your feedback. This discussion will also cover considerations for future reports, additional consultations, and your impact initiatives to ensure ongoing improvement and satisfaction for both parties.
