We want good, measurable
change to happen faster.
Impact evaluation is how we do it.
HMK Impact is a data-driven impact consulting and reporting agency experienced in sustainability, branding and strategy.
Our team works with mission focused organizations of all sizes to identify their social and environmental impacts, share their stories, increase profits or secure funding, and drive meaningful change.
We Guide Organizations Towards Sustainable Growth and Impact
Many businesses face challenges in identifying and communicating their true impact.
They often overlook the sustainability initiatives they’re already achieving and miss opportunities to highlight valuable contributions and position themselves as leaders.
We uncover the positive impacts already being made, celebrate successes, and build on these efforts to drive even greater change. Through tailored consulting, comprehensive evaluation, and dynamic asset creation, we support organizations in aligning operations with global sustainability standards to create meaningful, lasting change. Organizations we work with develop more effective communication strategies, achieve greater brand awareness, and enhance organizational growth.
Our goal is to appreciate, encourage and celebrate your impact,
and then share it with the world.
Measuring
What Matters
Through meticulous data collection and analysis, we create a comprehensive portrait of your business.
Data Collection: Gather quantitative and qualitative data on economic contributions, social initiatives, and environmental practices.
Stakeholder Interviews: Engage with employees, customers, community members, and other stakeholders to gain narrative insights.
Analysis: Analyze the data to identify key impacts and areas of influence.
Transforming
Data Into Stories
We develop content and communications to effectively highlight impact through engaging visual data and compelling, accessible narratives.
Impact Reports: Create detailed reports that highlight your organization’s positive impacts.
Visual Content: Design infographics, graphics, and collateral that visually represent your impact.
Case Studies: Develop custom case studies to showcase specific impact in an engaging and accessible format.
Sharing
Your Success
We strategically share your impact with the world, enhancing your reputation and building stronger community relations through targeted PR and social media campaigns.
Press Releases and Media Kits: Prepare and distribute press releases and media kits to relevant media outlets.
Social Media Campaigns: Launch social media campaigns to share impact highlights with a wider audience.
Stakeholder Engagement: Engage with key stakeholders through tailored communication strategies.
How We Evaluate Impact
We draw from a comprehensive set of metrics (up to 200 total) shaped by standards provided by B Corps, the European Union’s Corporate Sustainability Reporting Directive (CSRD), and the United Nations 17 Sustainable Development Goals.
Depending on your organization and the scope of your project, HMK Impact will support you in focusing on a wholistic approach or a more targeted approach to data analysis.
With new insights, develop strategies to drive growth, foster sustainable change, and position your brand as a socially and environmentally responsible leader.
Recognize your successes and build on them to create lasting impact.
For nonprofit and for-profit organizations
We work with organizations who are passionate about local, national, and global communities.
Our sliding scale pricing offers flexibility for any budget. We are committed to working with thoughtful businesses to tell their impact story, regardless of budget. This flexibility allows businesses of all sizes to benefit from professional impact assessment and strategic communications.
FAQ
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Internally
After completing a grant to communicate the outcomes
Data collection and stories to write successful grants
To highlight the performance of a key program or initiative to drive sales or highlight outcomes
Spotlight interdepartmental or department performance or initiatives
Celebrate your team
ExternallyGo above and beyond state-required annual reporting
Display the value of specific or broad organizational successes of initiatives/programs and drive awareness to secure earned media
Complement a funding or donation drive in order to gain support of stakeholders for current and future endeavors by highlighting previous successes
Showcase the value of your work to potential partners and funders
Highlight and celebrate your relationship within your community
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Internally
Improve employee morale by showcasing business impact internally and within the community
Underscore the efforts of programs and initiatives
Communicate with internal stakeholders to evaluate outcomes
Use the process of the report to identify previously unforeseen opportunities, successes, and challenges
Develop strategic goals based on analysis of achievements
Comprehensively demonstrate your organization's dedication to producing positive change and outcomes
Externally
Earn media and PR coverage
Use report content to drive future marketing and content strategies
Use the report as a reliable asset to secure funding and interest for future projects and developments
As an annual benchmark study for yourself and your partners
Build trust with your desired audience through impact transparency
Demonstrate your organization's dedication to producing positive change and outcomes
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If your organization already conducts public-facing annual reporting
If your organization has standardized data, metrics, and/or KPI collection
Nonprofits with at least one year of data, metrics, and/or KPI collection
If your organization has a designated budget for marketing or annual reporting starting at $2,000
Companies or nonprofits that are able to provide a project coordinator and oversight
Companies or nonprofits that can provide staff hours to support data collection
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Databases with functioning reporting capabilities
Data that is clean and accurate enough to conclude effective measurables
Team members dedicated to collecting and providing data (team size is dependent on scope and size of business and report)
2-4 months for coordinating, collecting, and advising
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Establish Partnership - Our partnership begins with an initial onboarding process, executed through a series of digital requests to gather essential business information. A kick-off meeting will then be scheduled to set the objectives of the report, and to review the processes and timelines, ensuring alignment and clarity from the outset.
Collect Data - We can collect up to 200 data points strategically aligned with local, national, and global sustainability standards that are relevant to your business and industry. HMK Impact will curate a tailored list of indicators that best fit your business and will consult with your team to identify additional points relevant to your industry and organization. You are responsible for completing the data collection template provided. This process can take between two weeks to two months depending on the depth of your project and your available resources. Our team at HMK Impact remains available for consultation and to assist with any additional data acquisition needs.
Interview Stakeholders - Based on the data collected, HMK Impact will conduct interviews with up to five key stakeholders and consumers. These discussions are crucial in gaining deeper insights and understanding the qualitative aspects of your impact to craft a narrative that highlights your unique initiatives and provided experiences.
Storyboard Impact Report - Once all data has been compiled, HMK Impact will draft an outline and storyboard for the Impact Report. This draft will be presented to you during a meeting where adjustments to the report’s scope and objectives can be made. Additional data collection may be required based on this review.
Create Impact Report - HMK Impact will then produce the first draft of the Impact Report. This draft is reviewed by you, and can be revised up to two times without any additional costs, ensuring that the final product accurately reflects your impact.
Complete and Deliver Final Impact Report -Upon final approval, the completed Impact Report is submitted.
Develop a Strategic Communication Campaign - Following the delivery, you have the option to engage further with our team for additional consultation. We can assist in developing strategic communication, PR, and marketing strategies to effectively disseminate the Impact Report. We are available for graphic design, copywriting, and marketing and PR campaigns.
Review Experience and Get Feedback - Client relationships and experiences are paramount at HMK Impact. A final meeting will be held to review the entire process and to solicit your feedback. This discussion will also cover considerations for future reports, additional consultations, and your impact initiatives to ensure ongoing improvement and satisfaction for both parties.
