Story Story Night
Client: Story Story Night
Timeline: August 2024 - April 2025
Service: Impact/Birthday Report
Objective: Enhance brand awareness and sponsorship visibility for the 2024/25 Flagship Season.
Background:
Story Story Night, a well-loved storytelling platform in Idaho, needed to increase awareness and strengthen sponsorship visibility for their flagship event season. HMK Impact recognized the opportunity to elevate Story Story Night’s impact in the Treasure Valley through strategic marketing and storytelling initiatives.
Our Process:
In alignment with our approach to impact reporting, HMK Impact applied a data-driven strategy to highlight Story Story Night’s cultural and social contributions. With limited data available we worked with the organization’s resources to identify influential data and leaned heavily into supportive impact narratives.
We also developed a Social Media campaign that Story Story Night plans to run in preparation for their anniversary event. Thus campaign pulled highlights from the report and offered additional detail context into more of the numbers.
Results:
Secured earned media including an article in Idaho Press, radio interview with Boise State’s Idaho Matters, added to ‘Things to Do’ in Boise Dev, and additional radio interviews.
For the April Birthday show, the report was offered to enhance birthday activities and fundraising initiatives. It now lives on the Story Story Night website as a Birthday Report.
Why we work with them:
Story Story Night has significant community impact in giving everyday people a platform to tell influential, personal stories. Story Story Night is dedicated to giving voices to diverse storytellers, making their shows accessible to all listeners, and supporting the local creative economy.
