HMK is a Boise-based, women-led organization that specializes in marketing, storytelling, and community-building. Together, we bring over 30 years of experience in content creation, writing, data analysis, and leadership.

We are storytellers, nonprofit leaders, project managers, & operations directors

While our story began in the sage-covered hills of the Great Basin, we have filled different roles on the local, national and global stages. Whether directing educational centers, serving on the board of local nonprofits, educating today’s youth, or protecting the environment for future generations: we strive to uplift diverse communities.

As a women-led organization with children of our own, we are inspired by the initiatives of the European Union’s Corporate Sustainability Reporting Directive (CSRD) and the United Nations Sustainable Development Goals in building a better tomorrow for our future generations. As Europe strides in front of the United States in sustainability, responsibility, and transparency, we aim to be on the front end normalizing impact reporting and Environmental, Social and Governance (ESG) initiatives in our communities.

Rocky Mountain Women with a Passion for Storytelling

HANNAH MAE
PRIMUS
Data Strategist & Designer

Hannah is a seasoned professional with over a decade of leadership experience and business operations across for-profit and nonprofit sectors. Specializing in policy development and data management, Hannah has led teams for science museums, public education, and TEDx events. She has a keen eye for strategic design and communications. She is passionate about fostering community and delivering unique, authentic experiences through radically human-centered initiatives.

Hannah loves fun facts. If there are outstanding facts in your data, she will find what makes you unique.

MELINDA
JONES
Director of Operations & Client Services

Melinda brings a passion for community storytelling and keen eye for detail based on her years of experience in brand strategy, fundraising events, and nonprofit marketing. She has successfully led initiatives that amplify organizational impact and drive engagement with a strategic and imaginative approach, ensuring that every campaign resonates deeply with its audience and its creators. She is an avid advocate for outdoor conservation and enjoys crafting narratives that inspire change.

Melinda loves handwritten cards. She'll always make sure your experience is genuine and out of this world.

KATRIN
TSCHIRGI
Narrative Strategist & Executive Writer

Katrin brings extensive experience in writing, mentorship, and editorial work. Holding a PhD in Literature and Creative Writing from the University of Southern California, Katrin has taught academic writing, designed creative writing workshops, and provided individual writing support across disciplines. Katrin is passionate about fostering creativity and critical thinking, and she maintains a strong commitment to diversity, equity, and inclusion.

Katrin loves literary fiction. She writes novels and knows how to make your organization’s story an instant classic.

Current Certifications

Wassmuth Center's Human Rights Certificated
Recognize for dedication to cultivating communities where every person's human rights are protected and promoted. Through this course, we have developed the knowledge and skills to support our efforts, thereby working towards creating a world where all people belong and thrive.

Let’s reach for the moon.

Stories relay the truth about human experience. Shedding light on the characteristics that unite us all, good narratives highlight what makes us unique as individuals while fostering an understanding of our place in the greater societal ecosystem. A story must have a beginning, middle, and end, but a great story can spur social change and challenge our preconceived notions about our internal and external lives. We are dedicated to ensuring that everyone’s story is heard and shared. Join us. This is just the beginning.

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