Welcome To
Thursday Thoughts

Every Thursday, I’ll share reflections, lessons, and sometimes just musings from my week. Thursday Thoughts is a space for exploring the intersection of life, work, and the small (and big) moments that shape how we see the world. Whether I’m learning something new from my kids, finding ways to make sustainability more practical, or navigating the challenges of running a business, this blog is about connecting the dots between the personal and the meaningful.

Grab your coffee (or tea), and let’s take a moment to think, question, and grow together.

Hope to hear from you,
Hannah Mae

The Trifecta of Doom: Companies are folding, banks are reorganizing, and CEOs are jumping ship
Hannah Mae Schaeffer Hannah Mae Schaeffer

The Trifecta of Doom: Companies are folding, banks are reorganizing, and CEOs are jumping ship

Here’s what I do know; that day in the mall, watching all the shoppers shuffle in and out of JC Penney, I couldn’t help but think this is the inevitable fallout of our relentless consumption. The companies that once shaped entire industries are now running on fumes, desperately trying to maintain store footprints and pumping out product pipelines so quickly that there was no way they could be resilient in times of economic downturn.

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The Gospel of Paul (Rudd and My Husband): Do Less
Hannah Mae Schaeffer Hannah Mae Schaeffer

The Gospel of Paul (Rudd and My Husband): Do Less

This week, I’m letting you in on a family secret. I’m not quite sure how my husband will feel about me sharing it so publicly, but I can’t help but share something that has profoundly impacted my life.

For nearly 10 years, my husband has been telling me the same thing: Do less.

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The truth is, science is debatable: Why progressives lost ground.
Hannah Mae Schaeffer Hannah Mae Schaeffer

The truth is, science is debatable: Why progressives lost ground.

In the wake of major corporations scaling back their DEI initiatives, denial of climate change amidst Los Angeles' catastrophic wildfires, and the ushering in of a new era under Trump, it’s clear we progressives need to face a hard truth: it’s time to come to terms—literally.

The language we are using is limiting our reach to broader audiences and isolating our ability to make effective, wide spread change.

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Information to Combat California Wildfire Conspiracies
Hannah Mae Schaeffer Hannah Mae Schaeffer

Information to Combat California Wildfire Conspiracies

What some people don't know about forest fires and trees. Arm yourself with these surprising facts about the science and resilience of trees to set the record straight. (Then get your loved one some glasses and take their phone away.)

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We Built This City on… Grids and Highways
Hannah Mae Schaeffer Hannah Mae Schaeffer

We Built This City on… Grids and Highways

Centralized urban planning, once hailed as a modern solution, isn’t aging well. While it was designed for efficiency, it limits a community’s adaptability and resilience. Centralized urban planning emerged during periods of rapid growth, fueled by industrialization and urban migration.

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Sustainability’s Biggest Hypocrites—or Heroes?
Hannah Mae Schaeffer Hannah Mae Schaeffer

Sustainability’s Biggest Hypocrites—or Heroes?

The Crocodile Hunter, corporate greenwashing, and fun facts. Buckle up, I’ve got a lot in here: “I want to save the world, and you know, money—money's great. I can't get enough money. And you know what I'm gonna do with it? I'm gonna buy wilderness areas with it. Every single cent I get goes straight into conservation. And guess what? I don't give a rip whose money it is, mate. I'll use it, and I'll spend it on buying land.”

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Is ‘Dumbing It Down’ Make Us All Dumber?
Hannah Mae Schaeffer Hannah Mae Schaeffer

Is ‘Dumbing It Down’ Make Us All Dumber?

Back in the day, I taught science to preschoolers. Every week, I would lead a 45-minute activity introducing concepts like polymers, buoyancy, electrical circuits, and chlorophyll. The key was using scientific language—real terms—not watered-down versions. My job was to define the terms clearly but not shy away from their complexity.

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For Liberty—and Bathrooms for All
Hannah Mae Schaeffer Hannah Mae Schaeffer

For Liberty—and Bathrooms for All

The idea of simplifying bathrooms by removing gendered labels is a perfect example of what’s known as the curb cut effect—a principle that highlights how solutions designed to help a specific group often end up benefiting everyone.

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This is Trash, This is Trash, This is Trash.
Hannah Mae Schaeffer Hannah Mae Schaeffer

This is Trash, This is Trash, This is Trash.

She couldn’t believe it. For the rest of the trip, she loudly declared, “That’s plastic. That’s trash. That’s going in the hole.” Every aisle. Every shelf. At first, I was mortified. Her voice carried, and other shoppers definitely noticed. She wasn’t wrong, of course, but her unfiltered commentary was a little, well, embarrassing.

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Transparency Disclaimer:

This content reflects the original ideas of the author, shaped by real-life experiences and thorough research. To enhance the writing process, AI is utilized as a brainstorming partner and copywriting assistant, helping to organize ideas and draft content efficiently.

Every piece is thoughtfully edited and reviewed to ensure it aligns with our values and commitment to authenticity. If you have any questions about how AI is used in our content creation process, I’m always happy to discuss our practices and beliefs around AI assistance.