Music To Life Case for Support

Client: Music To Life
Timeline: November 2024 - June 2025

Overview

HMK Impact is proud to partner with Music to Life to amplify its transformative work at the intersection of music and social change. Through the development of a comprehensive Case for Support, HMK is helping Music to Life articulate its unique mission and enhance its ability to inspire and mobilize audiences.

HMK’s work with Music to Life is part of our commitment to empowering organizations that drive meaningful change. Together, we are building a platform that amplifies the voices of musicians committed to transforming their communities and shaping the future of social advocacy through music.

Objectives

  1. Increasing Awareness of Music to Life’s Impact: Music to Life is more than an organization—it’s a grassroots disruptor, a thought leader, and a changemaker within the music industry. Our work focuses on positioning MtL as a vital intermediary between artists and the industry, emphasizing its role in empowering musicians to drive community transformation. By showcasing MtL’s accomplishments, partnerships, and innovative programming, we’re helping solidify its reputation as a leader in music-driven advocacy.

  2. Driving Funding: A compelling Case for Support will be instrumental in MtL’s upcoming initiatives. HMK is crafting an evidence-based narrative that highlights MtL’s success in addressing industry and community goals. By combining impactful storytelling with robust data, the Case will demonstrate MtL’s value to potential donors and inspire critical financial backing for its future growth.

  3. Creating Versatility for Multiple Audiences: To ensure broad appeal, the Case for Support is being designed as both a cohesive document and a modular resource. Its flexible format allows MtL to present tailored mini-reports spotlighting specific programs to target diverse audiences, from patrons to corporate partners. This adaptability ensures the report meets a wide range of outreach and funding needs.

Our Process

  • Discovery and Collaboration: Conducting in-depth program exploration meetings and completing intake forms to ensure a thorough understanding of MtL’s operations and goals.

  • Data and Narrative Development: Identifying key metrics, outcomes, and stories to humanize the impact of MtL’s programs.

  • Strategic Design: Developing a storyboard and detailed outline to guide the creation of the Case for Support, ensuring alignment with MtL’s vision and needs.

Hannah Mae Schaeffer

Hi, I’m Hannah — a mom, a sustainability advocate, and someone who’s constantly learning from my kids. I run HMK Impact, a company dedicated to helping businesses make measurable social and environmental changes. But my passion for sustainability doesn’t just stay at work — it’s woven into the way I raise my kids and navigate daily life.

Whether I’m biking with my family on the Greenbelt, figuring out how to make dinner work for my picky eaters (and my husband’s hockey appetite), or teaching my kids why we skip the applesauce pouches, I’m always trying to balance real-world challenges with my hope for a more sustainable future.

Writing helps me process those moments — the wins, the struggles, and the lessons I didn’t even know I needed. Thanks for joining me on this journey!

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